Archive | February, 2010

LeadershipNow 140: February 2010 Compilation

Posted on 28 February 2010 by Leading Blog: A Leadership Blog

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Creating Your Personal Vision Statement

Posted on 28 February 2010 by Emily Bennington

How well do you know your personal brand? If you can’t sum it up in a sentence, my guess is that you don’t know it well enough.

Yes, I understand this is difficult.

Take charge of your future

It’s so tough, in fact, that most people spend a lifetime searching for what they’re “about”, but never quite get it defined enough to take action. If this describes you, I can guarantee you one thing: You will never live up to your highest potential. Instead, your days will turn into weeks that turn into months with no real momentum in your career. Sure, you may move up. You may even be excellent at what you do. But the difference is that you will always be reacting to the events in your life. A clear vision statement, however, will put you in charge of your future – and trying to succeed without one is like aiming at no target.

Vancouver and vision

If you need proof of the awesome power in concrete goals and vision, look no further than the winter Olympics. Everyone knows the mental conditioning of Olympians is legendary… but it’s not a mystery. In the words of Stephen Covey, champion athletes simply begin with the end in mind. Every day, and sometimes multiple times a day, they picture themselves standing at the top of the podium bending over to receive their medal. They hear the thunderous applause. They see the faces of their proud parents. They can feel the gold in their hands.

Then, they back up to their race itself. The focus before the buzzer goes off. The view from the track. The smell of the stadium, the ice rink, etc.

Then, they back up to the training. The hours of practice required.  The diet that will give them an edge, and so on. Olympic champions eat, sleep, and breathe the image of a gold medal – but – it’s not just any medal…it’s their medal.

Do you have this kind of focus?

If not, you’ll need to do some soul searching to discover your calling. To get started, it may help to read Chad Levitt’s post “49 Personal Branding Questions to Ask Yourself” on this blog. If you can respond to even half of them, you’re well on your way to developing your personal vision.

On the other hand, if you already know what you want – congratulations – you’re almost there. Now, you just need to hone in your statement. Here’s mine:

Bestselling college-to-career expert with a focus on advancing the leadership skills of young women in the workplace.

“Bestselling” summarizes the goal for my books, “college-to-career” is my field, and “advancing the leadership skills of young women” is my niche. Everything I do is measured against whether it improves my position in these areas. If it doesn’t, I don’t do it. Simple as that.

This is my finish line and, as you continue on your own personal branding journey, be sure you know where yours is as well…and exactly how it will feel when you get the gold medal.

Author:

Emily Bennington is the author of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job. She hosts a popular blog for career newbies at www.professionalstudio365.com and can be found on Twitter @EmilyBennington or via email at ebennington[at]msn[dot]com.

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Becoming a Consultant

Posted on 28 February 2010 by hr bartender

I recently received a reader question about consulting:

About 10 years ago, while living in the Midwest, I started my own HR consulting business.  I left it (kinda, it’s never been out of my mind) to take a “real” consultant job and move to Arizona.  I was laid off in last year and want to establish my business again.  I want to offer “virtual” HR services and be the HR department of small and medium sized businesses.  I’d appreciate any advice/support you can give!  Thanks!

I’ve written before about my life as a consultant.  You can check those posts out here, here, here and here.  Since I’ve already written about my consulting life, I wanted to give you a fresh voice in answering this question.  So, I called professional colleague and blogging buddy, Alicia Arenas, to share her thoughts.

Alicia brings over 15 years of experience as an HR leader in Corporate America to her client companies.  Her last corporate position was director of training and development.  And, she’s SPHR certified.   Her business, Sanera, is dedicated to helping small business owners become successful in their business.  Take it away, Alicia!

Becoming a Consultant

Well, this is it. You’ve decided you want to become a consultant. Congratulations! Welcome to the exciting world of entrepreneurialism. Now what?

You, like most small business owners, may have the naturally intuitive idea that the more you know how to do + telling the world about everything you do = business success. It seems logical to think that, if you offer a plethora of services to all kinds of clients, you are guaranteed to get business. Been there. Done that. And it doesn’t work. That strategy will deplete your time, energy and your savings.

It’s like deciding you want to drop food coloring into a lake to turn it red. It’s going to take a lot of food coloring before that lake even shows a tinge of pink. Unless you can buy the red food coloring in bulk, (which is incredibly expensive) the process of turning the lake red will take a loooong time. In fact, the conditions of the lake may be such that your red food coloring will be absorbed and processed by the plant and animal life in the lake. In that case, your efforts were worthless.

But what if you aim to turn a glass of water red? How quickly could you accomplish that? How much less food coloring would it take?

That is what niche marketing does for you.

If I could share only one piece of advice with you it would be this: identify a niche and market the heck out of yourself to that niche.

These are some of the Guiding Principles I use when helping clients identify their niche market:

  1. Something You Love Running your own business is challenging. There are going to be lots of good times and times spent in the valley too. If you are doing something you’re not passionate about, the times in the valley will feel endless. In these times, it’s often your excitement about what you do that will sustain you.
  2. People You Like See above. This is huge folks. If you think being in the valley is hard, imagine working on a long-term project with a client whose personality rubs you raw and whose values do not match yours. Do what you love to do with people you like. It fills you with energy, gives you passion and enthusiasm which is contagious and makes you fun to be around. (PS – That usually equals more clients and money.)
  3. People You Can Reach Evaluate your network. Ideally, your target market will be in your first level contacts. If it’s not, look at your second level contacts. Is your target market there? Can your first level contacts introduce you to them? Are there networking groups or Chambers of Commerce than can help you meet your target market? You may like professional sports players, but if you can’t reach them, seriously consider the amount of time, effort and money it would take to break into that niche. Analyze your network.

Thanks Alicia! As you can see, Alicia really understands the challenges of being an entrepreneur and uses her experience to helps others be successful.  If you aren’t familiar with her business, I hope you’ll check it out.  She focuses her practice in three specific areas.  (1) Passion. So often business owners go into what they think they “should” do rather than what they want to do or what they are passionate about doing. Big mistake. (2) Profitability. Alicia told me about a current client she has who is bringing in $40k+ a month in revenue and is netting $2k a month. Something is wrong there.  And, (3) Personal life. We don’t go into business for ourselves because we long to work 80 hours a week. We do it because we want our business to help us achieve something in our personal lives – more family time, better quality of life, etc. But small business owners (particularly solopreneurs) really struggle with finding time for personally fulfilling activities.

Many thanks to Alicia for sharing her expertise with us.  As I read Alicia’s post, it reminded me that the year I started my business – as well as the year I purchased another business – I used coaches, like Alicia, to help with that transition.  If I had only known her back then…

I’m sure there are several people out there who are considering consulting right now as a career option.  There’s every reason to believe that consulting and freelancing will be considered the new normal as our economy recovers.  Creating a good foundation for your business – even freelancing business – will make you successful.

Image courtesy of erix!

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The Talent Buzz: The $1,500 Blog Post Contest

Posted on 27 February 2010 by Top Recruiting Blogs aggregator

It’s that time of year…  Announcing the 3rd annual Talent Buzz blog post / article contest.  If you write, or have ever thought of writing, this is for you! I am excited to announce the $1,500 blog post contest on The Talent Buzz. This time around, the stakes are higher as the winner will receive a [...]

The $1,500 Blog Post Contest

Posted on 27 February 2010 by Jason

It’s that time of year…  Announcing the 3rd annual Talent Buzz blog post / article contest.  If you write, or have ever thought of writing, this is for you! I am excited to announce the $1,500 blog post contest on The Talent Buzz. This time around, the stakes are higher as the winner will receive a [...]

Your Brand and Public Performance

Posted on 27 February 2010 by Maria Duron

For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business.  In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first.  This has translated into statewide and even national recognition as well as articles in national publications such as Entrepreneur Magazine.  This didn’t happen by accident.   Here’s what you can do to make it with the media.  Start in your local market, no matter the industry you are in and become that big fish in the small pond.  You can expand after wards.  For right now, start solid in your current locale.

Sales without selling

If you “sell” things on the web and also want to be viewed as an expert in your field, then you need two distinct sites.  One, has your sales oriented website (selling your products (or you), services, programs or workshops) and the other is your web portfolio. The web portfolio includes nothing for sale on it.  The media doesn’t want anyone interviewed who will say “In my book, I cover that” or for more information “you have to buy this.”  You will have moments when those opportunities will be provided for you but first you must earn the right to be heard.

In your web portfolio include:

  • Current head shot
  • Unique value proposition (UVP – what you alone deliver in your unique style)
  • Signature story
  • Audio/video supporting your UVP
  • Testimonials
  • Current appearances listed (could be local publications; a talk at a local organization or scho0l)
  • Topics that are your expert area
  • And, a custom URL that reflects your personal brand

Know what they’re already talking about

Sign up for HARO (Help a Reporter Out – http://www.helpareporterout.com/ ) provided free by Peter Shankman.  This source comes out three times a day and lets you know what reporters are “buzzing about” right now and need information about. Think of ways you can translate that to your local market and come up with a THREE topic areas you could talk about.

  • Take each topic area and expand it into four points you would like to make about each area.
  • Use those four points to create four questions a reporter could ask you.
  • Create a NO LONGER THAN two sentence summary (140 characters are better – think Twitter) as to why they need to talk to you about this subject.

Create a one sheet on your area expertise for the media, public talks and positioning opportunities:

  • Topic
  • Brief Summary (2 sentences or 140 characters – no more)
  • Four reporter questions (do not provide answers)

Now, you’re ready to take your passion and propel it into a stellar public performance!

Author:

Maria Elena Duron | chief buzz officer, speaker and coach focuses on helping you move, touch and inspire others to action and speak positively on your behalf at buzz2bucks | word of mouth firm

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5 Ways to make telecommuting better

Posted on 27 February 2010 by Penelope Trunk

I have this idea that I am going to start working from home. I tried to go into the office. But the only alone time I have in my day is the time I’m not with the kids, and if I spend my alone time with other people, then I don’t have alone time and I start to panic, and I do things like tell the guy in the cube next to me that he can’t talk to me.

1. Get a spot where you can concentrate.
So I tried working from home, but then I started feeling like I am the most alone person in the world. So I thought I’d change it up a little; I’d work from home, but the farmer’s home.

I call him to tell him I’m coming to his house early.

“How early?” he asks.

“Now.”

“Don’t you have to work today?”

“I’m not going to the office any more. I don’t want to talk to people.”

There is a beat of silence, and I think the farmer is going to say something. Or maybe the silence is long enough that he is thinking I am going to talk. He has asked me to not talk over him, but I have a hard time telling if it is his turn to talk or mine. I start to panic because the rhythm of conversation is getting irregular, so I say, “Okay. Bye.” And I hang up before he can say anything else. I note to myself that this is the fourth conversation in a row that I did not talk over him.

I stop at the gas station by his house. I have enough gas to get to his house, but not enough gas to get lost and get to his house, which shouldn’t happen, but if it did, it would be bad because I still do not have a winter coat. I am not sure why I don’t have a winter coat. I think it is because it’s so cold that I can’t stand being outside for more than five or ten seconds. So if I’m only going to be outside for a few seconds then I don’t need a coat. The farmer keeps telling me how dangerous it is to travel without a winter coat. I show him I’m paying attention to the dangers of the cold by being sure to not run out of gas on a remote country road.

2. Have close proximity to a coffee source.
I get to his house. I put my stuff down in the kitchen and I make coffee.

The farmer comes in. He kisses me hello. Then he wipes up where I spilled water by the coffee maker. At one point, we had an argument about his wiping up around me all the time.

“I never wipe the table at dinner where you spill,” I said.

“What?” he said. “Are you kidding? I never spill.”

“Yes, you do.”

“No, I don’t. You spill almost every time you do anything in the kitchen. That is not normal.”

“I spill more than other people?”

“Yes. Adults don’t spill.”

Once he told me this, I noticed that I actually spill something every meal. Sometimes two or three times. I never noticed that other people don’t do it until the farmer told me. So now, him wiping up the water on the counter feels intimate: he knows me so well.

3. Have good food, fast Internet, and a sofa for avoiding both.
He tells me that he is in the middle of moving pigs, and he’ll come back to the house for lunch.

I want to ask him if he's working on getting an Internet connection because if I'm going to work from home from his home, I need Internet. But he always feels like I’m pushing, and then he pushes back. So I decide to ask him while he’s eating lunch. He is easier to talk to if he’s walking or eating and it’s too cold to walk outside.

I lie on the farmer’s sofa and think. The fields are white and rolling, with bits of old corn stalks poking out. The cattle are far off, almost at the horizon: brown dots moving slowly to yellow dots of hay. I stare out the window long enough that the farmer drives by on the tractor. Stops at the barn. Pets the donkey. Comes in for lunch.

Since this is an impromptu visit, there is no food to eat except beef. That’s all he keeps in his house. Well, beef and Frosted Flakes and Dora the Explorer cookies, from the last time that I came here with my kids.

He cooks hamburgers for us.

He tells me he did not notch the pigs' ears in the last litter because he was so distracted dealing with me. He tells me he has never had a litter of pigs unnotched. Ever. Unnotched is not his word. It’s mine. I forget the word he uses.

4. Have a notebook for ideas that you save for when you’re with people.
Then he sits down to lunch and I try to not bring up difficult stuff to talk about because I can see that he is already unhinged that the pigs are unnotched.

But after three bites I cannot hold back: “I have a list of things we need to do so I can move into your house.”

He looks at me. Puts his fork down. Takes a deep breath. “Let’s see it.”

“I have to read it to you.”

He looks. It’s in shorthand. Not regular shorthand but the shorthand I invented to take notes at school because the way I got through school was by memorizing every lecture word for word and then regurgitating it to teachers on essay tests.

I find that my shorthand is also good for writing private notes to myself. Now I can have my list out, at the table, but the farmer cannot read it so I can tell him only the amount of things I think he can handle without going nuts over how hard it is for me to move to his house.

I tell him, “Well. The Internet. That’s an easy one.”

He picks up his fork. Takes a bite. “Okay. What else?”

“The heating has to work.”

“Okay. We have to talk about that. About what it means to you to be working.”

“Okay. Let’s talk about that now.”

“First, tell me what else is on the list.”

“Not that much.”

“What do you mean not that much? I see you have crazy writing down the whole page. That looks long.”

He’s right.

I tell him it’s a secret.

He shakes his head and laughs.

I tell myself I have to develop a shorthand sign for manure, because I need him to not put it so close to the house. I think it’s causing a problem with flies. Which I already have a shorthand sign for because I had a history professor who always used the phrase “flies in the face of . . . .”

5. Find balance: Calm/exciting, chatter/quiet, people/no people.
After lunch we sit on the sofa and talk about grazing. He is thinking of grazing pigs with cattle this summer. People don’t usually do it. He is not sure how he wants to manage it. He likes to have interesting projects on the farm. He is curious and likes the quirky edge of farm life. But he is always trying to figure out how to balance his curiosity with his need for stability.

He says, “Okay. I have to go back out now.”

I say, “Five more minutes.”

He says, “You’re having a hard time transitioning to work, aren’t you?”

He says, “Do you want me to lie on top of you?”

I nod yes.

So I lie on the sofa and he puts the cushions on top of me and then lies on top of the cushions, and the pressure from the cushions is like a big squeeze without the social input of feeling a person as well.

The farmer discovered this trick by reading Temple Grandin's technique for working with cattle. It works with me, too.

Then he leaves and starts sorting pigs, and I sit down at the table and start writing.

Comment on: 5 Ways to make telecommuting better

MN Headhunter: Minnesota Business, Technology And Recruiter And HR Blogs Updated

Posted on 27 February 2010 by Top Recruiting Blogs aggregator

What follows is an update (37 blogs) to my blog roll. These blogs are also added to my TwinCitiesBlogs.com project.

Minnesota and US Recruiter and HR Blogs:

read more

Minnesota Business, Technology And Recruiter And HR Blogs Updated

Posted on 27 February 2010 by MN Headhunter

What follows is an update (37 blogs) to my blog roll. These blogs are also added to my TwinCitiesBlogs.com project.

Minnesota and US Recruiter and HR Blogs:

Minnesota Technology Blogs:

Minnesota Business Blogs:

Personal Branding Interview: Ella Bell

Posted on 27 February 2010 by Dan Schawbel

Today, I spoke to Ella Bell, who is an associate professor of business administration at the Tuck School of Business at Dartmouth University, and author of Career GPS. In this interview, Ella talks about the new corporate ladder, the challenges people have as they try to climb the corporate ladder, whether you should quit a job you’re not passionate about, and the discusses some important career lessons.

What is the new corporate landscape? How is it different than ten years ago?

The new corporate landscape is shaped by several major features. Compared to 10 years ago, we now live in a global era. Given the multinational reality most corporations face, they have had to become more global. We are working on a global field and executing across geographic borders. Corporate executives must now possess cross cultural savvy to build their business relationships and grow their business. Corporations must now know how to develop employees from very diverse backgrounds because they simply don’t fit neatly into the stereotypical white male box.

Technology, another aspect of the new corporate landscape, helps to move us across international time zones, puts us in instant communication, and allows us to do business anywhere and everywhere in the world. Technology has also created a 24/7 work life with our professional obligations running over into our personal spaces. Still another dimension of this landscape is a strong team orientation. We no longer work in silos concentrating on one function of the company. Instead, we must now think cross functionally. Having a variety of functional skills in your tool box is definitely an asset in this new reality.

I want to go back to the matter of diversity. Women are increasing in numbers to the point that they are less than a percentage point away from making up the majority in the labor force. While this will create new opportunities for women, corporations are going to have to take seriously policies concerning work life balance, retention and advancing women, and pay equity.

Finally, given the present historical moment matters regarding ethics, strategic visioning and leadership are moving to the forefront of this new landscape. It’s just not good enough to have a strategic plan, creative visioning of future needs must be a part of the process. Corporations are going to have to think strongly about their best asset: their workforce. To effectively compete and to hold on to their employees, corporations are going to have to develop their people to be good leaders as well as followers. In the new corporate landscape, leadership must cascade throughout the company on all levels, just not on the executive level.

Why should men read Career GPS?

In order to succeed in the often brutal world of corporate America, women need male allies to share information, strategies, and to provide constructive feedback. Reading Career GPS will give men a better understanding of what it takes for women to advance in today’s workplace. Male managers will glean insights from reading the book on how to develop their female employees. Men who mentor women will find nuggets of wisdom to share with their female mentees. Husbands, fathers, and brothers will learn how to support professionally the women in their lives.

Beyond learning how to be supportive of women, Career GPS offers the same valuable career lessons for men as it does for women. After all, men need to know how to cultivate meaningful relationships if they are to build successful careers. They too must think about the best career path to meet their professional goals. Men as well as women have to learn to be authentic leaders, embracing all of who they are, if they are to motivate and to energize their employees to be their best. Authenticity enables trust.

So, men should read Career GPS.

What challenges do you see most people endure as they climb the corporate ladder these days?

It never ceases to amaze me how my MBA students at Tuck share their stories of the ways they were mismanaged in the corporate world. Their tales range from managers who abused their authority, managers who micromanaged them, managers who lacked integrity, managers who were totally self-absorbed, and managers who refused to share their knowledge. I believe most people endure being mismanaged somewhere along in their career. Being mismanaged can quickly slow you down while climbing the corporate ladder.

Another challenge is getting that one assignment that will put you on the radar screen of senior executives. It is important to get an assignment that makes you visible. Of course, everyone wants to get that one plum assignment, so the competition can be fierce. The playing field for getting these plum assignments isn’t always level, causing a lot of frustration.

Now a days I think economic uncertainty and working with less resources are big challenges for people working their way up the corporate ladder. The ambiguity of not knowing what is going to happen tomorrow at work creates a lot of stress and causes you to lose your motivation to do your best work.

Trying to manage your work life with the other dimensions of your life is perhaps the greatest challenge. Advancing in corporate America requires long hours, working at home, working on weekends, and often days away from home. Your life gets snuffed out. While companies talk about policies for work life balance, too often it is simply lip service. It is often assumed that we should put our personal lives on hold if we truly want to advance at work. Too many corporations demand that people put in hours of face time, instead of encouraging their people to work smart. Some people decide that advancing in their careers just isn’t worth it.

Should you quit your job even if you are paid well if it doesn’t align with who you really are (your brand)?

No, not at all! Perhaps I think about the way you build your brand in a different way. I believe it’s the cumulative work experiences that contribute to your brand. So, even if your current job isn’t aligned with your brand you are still adding skills to your tool box. You’re still gaining knowledge and building your network. It can take years to get your dream job, the one with your brand written all over it. In the meantime there is still much to be learned. Besides, in this economy it may be wise to hold onto your job, build up your cash, establish good contacts that are aligned to your brand, and then go for it when the economy is stronger.

What have you learned in your own career that can inspire others?

I am an African American woman who grew up in the South Bronx where far few people succeed in their lives. My mother had a seventh grade education and my father completed eighth grade. I completed high school with a commercial diploma, not academic. If someone had told me when I was sixteen that I would be a professor and would teach in some of the top business schools in the world such as the Sloan School of Management, Yale’s School of Organization and Management, and The Tuck School of Business, I would have died laughing. In fact, I’m sure I wouldn’t have had a clue about what he was talking about.

I remember when I was offered my first academic position at Yale. I told my mother who was 81 at the time. She was very nonchalant and not very interested. I was crushed because going to Yale was a very big deal for both my family and me. The next day my mother, still living in The Bronx, phoned to inform me that she had gone to the library. She went to ask the librarian about Yale, because she didn’t know anything about the school. She wanted to know. At that point it really hit home how far I had come. I was humbled.

Here’s what I have learned from my own career:

  • Have the courage to dream big even if you don’t yet possess the pedigree, the education or the social network.
  • There is nothing you can’t achieve without determination, hard work, and lots of faith.

  • Never stop developing your knowledge, your emotional intelligence, and your spiritual life.
  • Remember you don’t build a career all by yourself. I will always be indebted to my parents, teachers, professors, and mentors. They made me who I am today.
  • Follow your heart and stay faithful to your calling.
  • When a door to a new opportunity opens do not be afraid to walk through it.

—-
Ella L. J. Edmondson Bell, Ph.D. is an associate professor of business administration at the Tuck School of Business at Dartmouth University, and she is the coauthor of the groundbreaking and critically acclaimed Our Separate Ways: Black and White Women and the Struggle for Professional Identity. She has written for Essence magazine, including the monthly Working Smart column. Dr. Bell has been featured in the Wall Street Journal, BusinessWeek, Newsweek, Working Mother, and Fast Company, among many other publications. Her latest book is called Career GPS (HarperCollins). She is the founder and president of ASCENT‐Leading Multicultural Women to the Top. PepsiCo, American Express, Intel, Goldman Sachs, Booze Allen Hamilton, U.S. Department of Labor are among her clients. She splits her time between Hanover, New Hampshire, and Charlotte, North Carolina.

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